Wilde Vertigga's Perfect Imperfection

If you found Aladdin’s magic lamp and were granted three wishes, what would they be?

You could ask for the perfect body, the perfect job or the perfect partner. You could ask for the best clothes, best foods or even best Instagram feed. You could even ask for super powers or to become the perfect human being.  

But would you ask to have everything exactly the way it is? No change in any of your problems and imperfections? Unless you’ve already adapted to the Wabi Sabi philosophy, I’m guessing the answer is no.

Wabi Sabi is a Japanese ancient aesthetic world vision centered in the acceptance and value of imperfection. It finds beauty in the imperfect, impermanent, and incomplete state of things. Some characteristics of Wabi Sabi are asymmetry, roughness, simplicity, modesty, intimacy and appreciation of the natural change in objects and processes.

For Richard Powell, an american novelist, "Wabi-sabi nurtures all that is authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect" (Wabi Sabi Simple, 2004).

The Wabi Sabi lifestyle is all about finding happiness in simplicity, and pleasure in the imperfect. It’s being content with the reality, rather than always wishing for more. They believe in simply shifting their perspective from perfecting to appreciating, and therefore having the antidote to the mass-produced society built on disposable goods and homogenous items.

Learning to be satisfied with what you already have is modestly accepting personal imperfections and flaws, or even appreciating them as a unique identity . That is the total opposite of a stressful life focused on achieving perfection in all areas.

By embracing the Wabi Sabi lifestyle, you may start to see beauty from the cracking on a wall to the asymmetric architecture of a new modern building. Imperfections in any area of your life are valued and appreciated.

In high fashion, Wabi Sabi appeared from Rei Kawakubo’s irregular holes on the 1982 collection to Moschino’s burnt dresses in 2016.

Rather than creating inaccessible perfection, Wilde Vertigga is all about welcoming the original and enjoying its imperfection. With asymmetry in the spotlight, our designs are lead to unique high fashion cuts and lines in every piece.

Inspired on Oscar Wilde’s rebellion against the ordinary, Wilde Vertigga is the perfect reflection of Wabi Sabi in the practical world. It applies the asymmetry, roughness, simplicity and modesty concepts through coats, dresses, shoes and hats. Every piece has its original and uncommon design, reaching to break the patterns of perfection.

So the next time you end up bumping into a magical lamp, how about asking for a perfect imperfection?

Written By: Deborah Dayan