Street Style Takes on the Runway
After World War II, the Baby Boomer generation seeked purpose and identity. The industry's mass production of arts and fashion caused the socio-economical classes to blend, allowing anyone to wear street style clothing.
As a result of social classes blending together, new “tribe groups” were formed: hippies, punks, skaters, goths, and infinite others. These groups used body language, slangs, and dress codes to distinguish themselves; that’s how street style started, showing its face on every boulevard around the globe.
During the 20th century, this informal dress code made its way to runways and store windows, becoming a phenomenon and trend. The influence of street style in the fashion industry can be found in small high-end stores, as well as traditional high fashion brands.
It’s the first time that “common” people have dictated fashion, instead of the other way around. The most trendy runway shows are inspired by everyday real-life style.
The exposure of street style contributed to the freedom of fashion. Clothing became more relatable, giving a feeling of accessibility to the public; now everyone can be considered a fashion icon, not only models and celebrities.
Social media has played a big role in evolution of street style. Public figures focus on fashion and beauty to portray their own authentic outfits and expose them in urban spaces, such as websites and Instagram feeds. Blogs have become an efficient way to diffuse fashion trends to the consumer base, inviting amateur models and photographers to launch their fashion work.
The launch of street style symbolizes a shift in the fashion industry, in which creativity and uniqueness have become more valued. Street style can’t be dictated by brands or markets, since its core is about finding your personal and individual identity.